Text ads are easy to create. They’re one of the simplest, and most effective, forms of online advertising. Simply type in your ad headline, text, and destination URL, and you’ll be on your way.

Automatically run your top-performing ads

You can create up to 100 different variations of your ad. We will try each variation, and show your better-performing ads more often.

Pricing: cost-per-click (CPC)

You’ll only pay when a user clicks on your ad.

To purchase text ads, go to Advertisers > Create a new campaign.

Black Label Ads now offers CPC (cost per click) banner ads.

Banner ads are a classic, widely-used format in online advertising. With the ability to combine a high visual impact and interactive graphics, banners give you more real estate to communicate with your customer.

Black Label Ads supports IAB-standard graphical ad dimensions:

• Banner (468x60)
• Leaderboard (728x90)
• Medium rectangle (300x250)
• Skyscraper (120x600)
• Wide skyscraper (160x600)

Accepted file types:

• .jpg
• .gif
• .swf (flash)*
• and javascript code from partner ad networks.**

Pricing:

Cost per click (CPC)

Performance based banner advertising - the advertiser only pays when their banner gets a click.

Cost per thousand impressions (CPM)

Advertisers bid for banner ads on a CPM basis. For example, $2 CPM means two dollars paid for every thousand times an ad is shown.

 

*: Black Label Ads requires a minimum commitment of $5,000 per month from advertisers using a flash banner creative. To get started, please leave a detailed voicemail for the Black Label Ads sales team at (415) 995-3330 or write to networkpartnerships@blacklabelads.com. You can expect to hear from us within 1 business day.

**: Interested ad networks may contact networkpartnerships@blacklabelads.com to learn more.

To purchase banner ads, go to Advertisers > Create a new campaign.

The Full Page Ad advantage

Black Label Ads’ unique Full Page Ad format allows you to display interactive ads with the following advantages:

• The Full Page Ad takes up the whole screen. With the whole screen available as your ad real estate, you can create compelling ads that capture your users’ full attention.
• Users see your ad without having to click. The Full Page Ad will appear automatically during the users’ browsing experience.
• The creation process is easy. You can create a Full Page Ad in minutes. Simply upload the URL of your choice to serve as your ad landing page.

Mock up your own Full Page Ad

Company Name: max 40 characters, required Ad URL: max 1015 characters, required Logo (optional): max 350px hi by 550px wide, 50kb

How to build your Full Page Ad

All you need for a Full Page Ad is the URL of your homepage, but in most cases you’ll do even better by pointing users to an uncluttered, compelling page created with your core campaign goals in mind.

Think about the Full Page Ad from the web-surfer’s perspective. When a Full Page Ad is displayed, the user shouldn’t need to spend time figuring out what you’re trying to sell. If the message isn’t compelling, she’ll skip the ad and return to the initial websites.

Model Full Page Ad

One action

Decide what you want the user to do and then help her accomplish that task. Out of context, the typical homepage has too many links and too many messages–this is likely to confuse a casual user.

Simplicity

Remove the clutter. If it’s not a part of your main message or it’s not helping the user with the task at hand, you probably don’t need it.

One obvious step is to remove other ads from your Full Page Ad destination URL. We’ve seen several Full Page Ads with a leaderboard ad on top of the Full Page Ad. Don’t do anything to distract the user’s attention from your message.

Brand

Get your brand out there. Upload a logo for the preview page and make sure there’s a prominent one on your site. Even if the user clicks to skip the ad, your brand will still have been noticed.

For more details, check out this article on how to create an effective landing page.

Pricing: cost-per-view (CPV)

You pay for each time your Full Page Ad is viewed.

To purchase Full Page Ads, go to Advertisers > Create a new campaign.