The Full Page Ad for Advertisers
You're a brand advertiser who wants to transfer the kind of memorable ad campaigning done in magazines and newspapers onto the internet. You want a bigger ad space and a better way to track the viewer impact of your ad. You want the Black Label Ads Full Page Ad to sell your brand effectively.
How it works
During the purchasing process, you set a daily budget and the max bid you're willing to pay per ad view (bidding starts at $.001 per view). You then submit your company name and your ad URL. Optionally, you can submit your logo for the intro page.
Viewers will see the ad on a publisher's website after several clicks (default is three). The viewer will be introduced to the ad with an intro page. The intro page will fade out and reveal your submitted URL.
Benefits
- Co-sponsorship of a site. The intro page shows that the site is sponsored by your ad.
- Guaranteed branding. The two second intro page guarantees that your brand is shown.
- Tracking of branding effectiveness. The stats page shows the average number of seconds an ad was viewed.
- Easy ad creation process. Simply upload the URL of your choice rather than creating a new creative.
Details
The intro page
Viewer lands on the publisher webpage in which the Full Page Ad is set to display. The intro page fades in and stays shown for two seconds. During this time, your ad URL loads in the background. The page then fades out.
Your company name is prominently displayed in the intro page. Alternatively, your logo (optional) of up to 350px high and 550px wide (GIF, JPEG, PNG) is displayed. You can preview your ad with the logo during the purchasing process.
The full page ad
The URL uploaded by you is shown after the intro page. You can also enter a headline (25 characters) and text (50 characters) in the buffer bar of the Full Page Ad (optional). The buffer bar also allows the viewer to bookmark the ad.
Tracking the effectiveness of the ad
The Black Label Ads stats page shows the average number of seconds viewed for an ad variation. The tracking begins the moment the Full Page Ad shows and ends the moment the viewer leaves the ad by clicking on "Skip this Ad", closing the browser window, clicking on the back button, or by other means.
The stats page throw out data points that are over 10 minutes when calculating the avg. number of seconds viewed.